Contractor Success Stories and
Innovative Marketing Tactics

Co-hosted by Building Performance Institute (BPI) and Electric and Gas Industries Association (EGIA) with all net proceeds donated to Efficiency First

Learn low-cost, innovative marketing tactics from HVAC, insulation, and solar installation companies that have repositioned themselves to become leading-edge home performance contractors. Selling “whole house solutions” that address energy savings, comfort and health/safety is more complex than selling furnace replacements. But the result is larger jobs with higher profit margins that significantly set your company apart from traditional home improvement contractor competition.

You will learn and gain insight on:

• How to network in your community and leverage your employees’ participation

• Producing workshops that make you the local subject-matter expert, champion your past customers, and qualify prospective customer leads

• Secrets to getting free media coverage through “celebrity” home energy audits

• Asking past customers for referrals and rewarding them for their “sales” efforts

• “Circle of 9” door-hanger distribution methodology with “talking” yard signs

• Using energy bill guarantees to close good-better-best package offerings

• Using Facebook and other social media to get people talking about your company